Plymouth business veteran admits his iconic brand may endure a choppy ride post Brexit - but he's willing to take the hit in the name of national pride.
The legendary entrepreneur says the bulk of carpets sold from his home furnishings HQ come directly from sources in Europe he's built solid relationships with.
And the 86-year-old chief admits he's having to prepare for disruption by sending staff to seminars to brief them on tariffs which may be imposed at the border in the event of No Deal,
He may have to draw more heavily upon international clients in places like Turkey, India, Egypt and China if there's reams of red-tape to get through - which could increase costs.
But Larry's all in for Brexit because it'll take decision-making - and finances - away from the European political elite, he says.
'I have a very good relationship with Europe'
Sharp-minded Larry said: "I don't think Brexit is particularly good for this business, because 90 per cent of my large carpet turnover comes from Europe.
"When I started in business, it was all British made.
"But they managed to lose their way and the Europeans moved in, and produced a product that was suitable for most peoples budgets.
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"I have a very good relationship with the suppliers in Europe. And I go over there, two to three timers a year, with my manager, my son, and we buy from source. We don't buy through wholesale. We cut out the middle man.
"We have very good friends over there - no question about it."
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Larry - who set up shop in Rendle Street in 1980 and developed a cult following with his voice still regularly heard over the airwaves - says an agreed trade deal with Brussels is the way he'd prefer things to go.
"I do worry to a certain extent how this is going to go," he admitted.
"If we get a result, a deal, it's going to be more advantageous for me, not only for me but lots and lots of businesses that import from Europe.
"The amount of red-tape coming out; I have staff going to seminars for a while, they are going to plan if this comes in or that comes in."
'We excelled before - and we can excel again'
But Larry admits he's a 'little bit anti-European' by nature.
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"Why should we give £350million (a week) to Europe, when that money can go to many worthy causes?" Larry said.
"That's what really gets under my skin. I know we have to pay an EU membership.
"But I have been in business for 55 years, and I can remember a time when there was no Brexit, no common market. And we excelled. Did I worry then? No, I didn't. I loved our independence."
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Larry reckons he 'can handle' any short-term knock to his company - which he built up from scratch into a nationally-recognised carpets and beds empire despite local planners way back in the day telling him it'd never work.
"Sales will only be affected if you can't get sales," he said.
"I know where to get sales and it doesn't have to be from Europe.
"There are a lot of Chinese carpets sold in this country.