The Devon town of Ivybridge is to undergo a £9million regeneration which will include the building of an Aldi supermarket – but not a pub.

A full meeting of South Hams District Council agreed to take forward the proposals, which it hopes will result in an economic boost to reinvigorate the town.

Councillors closely examined the risks involved as well as the technical and economic viability of the project. The regeneration plans include , a proposal widely supported by local people.

It is estimated the proposed store could create between 30 and 40 jobs, with up to 100 shoppers able to use the store at any one time, and anticipated to use other town facilities while in the area. This is supported by 90 minutes of free parking offered at the store, although average store visits are 30 minutes, the council said.

How a regenerated Ivybridge town centre could look
Small independent traders in Fore Street, Ivybridge, Devon

It was agreed by councillors the plan would succeed in regenerating Ivybridge town centre and should now proceed to the detailed design stage required ahead of any planning application being made. If the project proceeds through to construction, the cost to the council is £9 million.

Cllr Hilary Bastone, SHDC’s deputy leader, said: “The decision to make this significant investment in this project is good news for everyone who has been involved in developing these proposals, including Ivybridge Town Council and Ivybridge Chamber of Commerce.

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“The ongoing close consultation with local stakeholders means we can be confident we have a proposal, which truly represents what local people want and need.

“However, we know there are still many hurdles to overcome, including the formal planning stage. That’s why it’s really important to us that we continue talking with the people who live and work in the town and keep on discussing this project.

“By signing up for emails and getting involved, local people can make sure their voices are heard and give Ivybridge the boost it deserves.”

Councillors listened carefully to public feedback when residents said that they didn't want a drive-through or pub included in the Ivybridge regeneration proposals.

As a result, the proposals are for a smaller scheme which concentrates on key priorities to boost the town's growth, the council said.