With one of the lowest GVAs in the 海角视频 and facing issues like the outward migration of young people the mission to revive the economy of Anglesey was always going to a challenging brief.
Helping the island's economy to thrive is at the heart of the new Anglesey council role as 'Director of Regulation and Place'.
This month that challenge became even more difficult with Hitachi pulling the plug on Wylfa Newydd and leaving the £16bn nuclear project in limbo.
But the authority's deputy chief executive Dylan Williams said while difficult the role was also an exciting opportunity for someone who believes they can help push the economy in the right direction.
He said: "This is a senior role and considering the world we are in it is very important.
"Their job will be to make Anglesey as good a place as possible for businesses, residents and visitors.
"The economy is dependent on visitors so we have to have somewhere where people feel safe - somewhere they want to spend time in.
"The pandemic has shown that these the themes of economy, regulation and place have to be integrated - not working independently of each other."
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One area that has boomed in recent years in tourism but whoever secures this role must balance that with the impact on communities.
"We are developing a recovery plan and a destination plan for the island," said Mr Williams.
"We need to capitalise and nurture the strengths we have - like the coastline and the environment - but also minimise the negative impact on communities.
"This is where planning comes in and why an integrated approach can respond better."
While nuclear is on the back burner at the moment Mr Williams believes there are still positive prospects for the island.
He said: "There is the wider hospitality sector, food producing, the science park, Morlais(tidal project), the port of Holyhead.
"We want to turn Brexit into an enabler rather than a restraint - there could be investment by both public and private sector to respond to Brexit."
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He also believes they can't give up on Wylfa Newydd.
Mr Williams added: "There are still major opportunities on Anglesey but nothing on the scale of Wylfa Newydd.
"We hope what has happened is a blip and we will not throw in the towel while 海角视频 Government policy still has nuclear as part of the energy mix.
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"We are still thinking positively and that it will take place - there is too much at stake for young people to just walk away.
"If we don't have jobs to keep people here they will move away - we need to give people meaningful jobs.
"This is an extremely challenging time but an extremely exciting opportunity for the right individual who can see themselves influence and contribute to the direction Anglesey takes."
The salary for the role is £89,000 and the ability to speak Welsh is essential for the post.