It's the café where the cat could get the cream but few would raise an eyebrow.
A young entrepreneur is planning to launch Birmingham's first 'cat café' in which animal lovers can enjoy a cuppa surrounded by feline friends.
Eric Sawyer is looking to open the unusual venue in the city centre or and is set to launch a crowdfunding bid to fund the venture.
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The unusual cafés started out in Japan and Austria but have since sprung up in Devon, Wales and London after proving a hit.
Mr Sawyer's business will operate as a normal café but with the addition of 10 in-house kitties.
The entrepreneur, 27, said the market was ripe in Birmingham for a cat café and will launch his bid alongside a charity to raise money for cats in the city.
"The cats will be coming from a shelter as kittens and will be raised in the café," he said.
"That way they will always be around each other and always be there for the customers. When they come back, they will still be there. They will be able to come, relax and enjoy the café and also get to know the cats.
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"We are expecting a lot of repeat business because, for example, the one in London is backed up for months sometimes."
Mr Sawyer plans to have the venture up and running by this summer and visitors are likely to be asked to pay an entrance fee to go towards the upkeep of the cats.
The businessman plans to move to Birmingham from Hertfordshire to launch the venture along with partner Alex Zef, who is from the city.
The pair need to raise about £18,000 through Kickstarter, offering rewards like opportunities to name the cats, and they are in the process of drumming up bank funding for rent.
Mr Sawyer said: "We are looking at premises at the moment. There is a big cat community in Kings Heath, so it might be there, or in the city centre. Lots of people will be interested in it. Lots of people live in places where you aren't allowed to have cats and a lot don't have time to have a pet.
"There has been a lot of interest on our Facebook page – there were two or three hundred people within a few days of launching it."
Mr Sawyer added: "We want to start as soon as possible really. If we get the Kickstarter, then we want to get moving right away.
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"We are launching the charity at the same time to raise donations to help look after the welfare of the cats, so even if the café doesn't do well, we have that there as back-up."
London's first cat café, Lady Dinah's Cat Emporium, opened in 2013 after a crowdfunding campaign exceeded its £108,000 target.
For more information visit TheCatCafe海角视频 on Facebook.