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PRIVACY
Economic Development

Business trends that will have 'major impact' on West Country in 2025

There are four themes in particular that businesses should be aware of over the coming year

Bath City Centre(Image: Bath Chronicle)

To be fair, 2024 has not been short of reasons why businesses might take umbrage with the wider º£½ÇÊÓÆµ economic scene.

Among them are the increases in employer national insurance and wider business costs set against a lack of detail on the new government’s much-vaunted economic growth mission; the weak state of the º£½ÇÊÓÆµ infrastructure that businesses so rely upon; tight labour markets and ongoing skills challenges; an anaemic growth rate; and uncertainty around global trade and climate change rules.

With the Government hopefully resetting the foundations and confidence for economic growth, there are four themes in particular that will have a major impact on the region’s and country’s prospects over 2025.

Capital investment

Private sector money, government money, pension fund money - all is welcome in the need to improve our faltering infrastructure and invest in our businesses. The prime target will likely be shiny new scale-ups in life sciences or tech, with the investment money coming from venture capital or private equity seeking larger rewards in return for larger risks.

However, equally valid will be investment in the untapped growth that describes so many of our solid SMEs that are the heart and soul, of º£½ÇÊÓÆµ plc. They too need funds to take their businesses to the next stage.

We also need investment to improve our region’s transport infrastructure. As I’ve said before, this is not just a ‘transport’ issue, but fundamental to improving economic growth, social mobility, cohesion and achieving net zero. Business West will be pushing for all such investment.

Global Trade and export

Export has been, for far too long, too low on successive governments’ agendas. Already since Brexit, exports from the º£½ÇÊÓÆµ have struggled and the looming threat of Donald Trump’s increased tariff regime, and the expected counter measures, could well stifle global trade.

It could get very complex, very quickly. Our trade experts are watching closely and, as ever, Business West will be guiding those trading internationally through it.