Bruntwood Works and Trafford Council have submitted plans for a new mixed-use development on the former Kellogg’s site in Stretford.
The joint venture, operating as Trafford Bruntwood, said it has put forward proposals comprising residential property, a primary school, commercial workspace, a hotel, a park and retail offerings.
It comes after Trafford Bruntwood revealed plans for the redevelopment in November 2019, which it then put to a public consultation.
A planning decision is expected to be made by spring 2020, Trafford Bruntwood said.
Coun Andrew Western, leader of Trafford Council, said: “These plans present a fantastic opportunity to provide much-needed housing, further develop local amenities, improve community use of the area and completely transform our public spaces.
“The plans aim to create a fantastic place for those who live and work here.”
The proposals form part of Trafford council’s ‘Civic Quarter Masterplan’ covering a 120-acre site, which includes the town hall, Lancashire Cricket Club and the former Kellogg’s site, already home to the University Academy 92 campus.
The partnership also said there is “potential” for a new public piazza and “processional route” from the cricket club to Manchester United’s Old Trafford stadium to be built.
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Andrew Cooke, regional director for Bruntwood Works, said: “We’re thrilled to be moving forward with our vision to create a new mixed-use development at the heart of the Trafford Civic Quarter community.
“We are passionate about creating thriving towns and cities, working with local businesses and stakeholders to help secure economic growth in the area.”
The joint venture is part of the council’s wider partnership with Bruntwood Works, which also includes a £50m deal to buy Stamford Quarter Shopping Centre and Clarendon House in Altrincham, as well as Stretford Mall.
Mr Cooke added: “Our partnership with Trafford Council allows us to facilitate high-quality housing and education, as well as an attractive retail and leisure proposition.
“Our recent consultation gave us the opportunity to engage directly with local people, discussing our proposals and gaining their feedback.
“We’re now looking forward to the next phase of this scheme and we are confident in its potential impact on the wider area and, importantly, its community.”