Britannia Hotels has reported soaring sales and another year of significant profits - despite being named the 海角视频's worst hotel chain for a seventh year running.
Britannia has more than 60 hotels across the 海角视频, and despite a difficult 12 months, it said revenues had risen by 19% year-on-year.
It comes after research compiled by Which? called Britannia the 海角视频's worst chain for a seventh consecutive year, with guests giving its hotels one-star ratings in nearly every category including value for money, comfort and food and drink.
It got an overall score of under 40%.
However, in new accounts released this week on , the firm offering over 10,000 bedrooms to guests in locations up and down the 海角视频, reported various positives.
Click here to see who's behind Britannia Hotels - and which sites it owns.
The documents released on January 3 said seven sites had been added to the Britannia portfolio during the past year, adding that trading conditions show "some signs of improvement at selected locations".
It said: "The hotel industry in the 海角视频 is becoming increasingly competitive and this brings an increased risk of losing major sales accounts to competitors. The group manages to control this risk by adding improved services whilst retaining highly competitive prices and maintaining good customer relationships."
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The documents also said increased competition in the hotel industry has placed "additional demands" on the business.
It added: "The strategic acquisitions of hotels made during the current year is expected to increase our service offering. The directors recognise that economic conditions in the short term are likely to put strains upon the business and have carefully considered the availability of working capital and likely levels of trading over the next 12 months.
"They are confident that the business is well placed to meet the challenges including the uncertain outcome of Brexit."
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They said turnover for the firm rose from £96.9m in 2018 to £115.4m in the year to March 31, 2019 - an increase of around 19%.
In terms of gross profits, the firm made £75m in 2019, up over £10m from 2018's £64.4m.
Despite that, 2019's numbers for operating profit were down on 2018's - £19.3m from £20.7m - due to higher administrative expenses.
The revealed by Which? in October included over 40 well-known hotel chains, and asked more than 8,000 hotel guests to rate everything from bed comfort, to value for money as well as the quality of food and overall cleanliness.
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EasyHotel and Ibis Budget were among the worst hotel chains but it was that continued to sit bottom of the Which? annual satisfaction survey.
Guests gave Britannia, whose hotels include in Liverpool city centre, a string of one-star ratings in almost every category with a score of only 39%.
Cleanliness proved to be a particularly sore point with guests repeatedly using words such as ‘filthy’, ‘dreadful’ and ‘scruffy’. On average guests were 10 times more likely to in this category than across almost all the other hotel chains.