Administrators at The Book People have made more than 150 workers redundant.
The Book People went into administration a week before Christmas sparking fears over hundreds of jobs.
It employed 393 staff in the 海角视频 with 229 workers at a large delivery warehouse on Parc Menai in Bangor and others at the head office in Godalming, Surrey.
Today staff were told that 155 workers were being laid off.
This included 82 in North Wales and that site has also seen contractors leave the business - leaving just 60 workers at the site.
The search will now continue to find a buyer to try to save the remaining jobs.
A spokesman added: "The Book People Limited will continue to trade through the E-commerce channel with the retained staff and the intention is to fulfil and deliver all customer orders received and accepted, whilst any remaining interest is explored."
Toby Underwood, Restructuring Partner for PwC, added: "This is a tough time for everybody associated with the much-loved book brand. Despite best efforts in exploring a sale of the business, it has not been possible to do so.
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"It is therefore with regret that we have had to make a number of redundancies today. Our focus will be on helping the affected employees and to keep the website trading with the retained staff for as long as possible.”
The company was f ounded in 1988 and has become a long-established retailer specialising in selling children’s books and collections at competitive prices.
The appointment of administrators was a result of the difficult trading environment that the business has been experiencing, combined with increasing working capital pressures.
The business is primarily an online retailer, with over 76% of sales through its online platform.
Other sales are made by self-employed distributors who deliver mobile book school fairs and buses, and pop up stores in workplaces.
The business has an annual turnover in excess of £50 million, employs 393 staff and sells over 17 million children’s books each year.