has launched a campaign aimed at persuading the powers that be to move away from dependence on the South East and create a network of long-haul airports.
Hard-hitting adverts focus on the importance of Birmingham Airport for º£½ÇÊÓÆµ manufacturing and feature high profile manufacturers from the region.
They include William Wang, managing director of MG Motor º£½ÇÊÓÆµ, who is pictured asking: “The º£½ÇÊÓÆµ’s manufacturing base is not near Heathrow. So why do I have to fly from there?”
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The advertising campaign has been timed to coincide with the and will run until July 19, the deadline set by the commission for long-term proposals from airports and project sponsors.
Chief executive Paul Kehoe, said: “Our aviation sector is currently failing to adequately serve the majority of º£½ÇÊÓÆµ businesses that are located outside of the South East.”
MG boss Mr Wang called for flights to Shanghai from the city, adding: “The º£½ÇÊÓÆµ manufacturing base is outside of the South East and, as a result, it suffers from a lack of direct air links with crucial long-haul markets like China.”