Birmingham children's hospice charity Acorns has signed a new corporate partnership deal with telecommunications firm Voice Mobile.
The company, which provides consumer and business services, has donated an initial £5,000 to the Wythall-based charity and pledged to raise at least a further £5,000 during the 12-month partnership.
It will be entering a three-strong team in the Great Midlands Fun Run, an 8.5-mile race through Sutton Coldfield at the end of May, and will also be donating its time through volunteer team work at Acorns' trio of hospices in Selly Oak, Worcester and Walsall.
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Voice Mobile's group sales manager Mark Barber told the Post: "We have done previous things with Acorns but never had anything set in stone, just more on an ad hoc basis.
"We wanted to do something more substantial as the cause is close to our directors' hearts so Acorns has given us corporate partner status.
"We'll be doing things throughout the next year such as a sky dive and leg wax in addition to the fun run.
"They have 700 children across the three hospices but there are about 2,000 within the heart of England region which need this kind of care.
"We don't want to take our lives for granted and are keen as a company to put something back."
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Voice Mobile, which within a year, was founded 15 years ago by Ian Watson and Dean Sale and now employs around 50 staff at Fort Dunlop in Castle Bromwich.
Acorns is its first official charity partner and staff will also be spending time in the hospices helping out with tasks such as gardening and painting to run alongside the fundraising. Voice Mobile is Acorns' sixth corporate partner.
The charity, which was founded 27 years and has 80 staff, has annual running costs of £8.8 million of which between 18 and 30 per cent comes from the Government every year.
Charlotte Anson, new business development officer, added: "Having companies like Voice Mobile as corporate partners helps us engage with people at all levels, not just the financial, and enables us to raise awareness to a wider audience.
"It's not often that companies approach us about becoming a partner and we spend a lot of time going out to meet people and businesses as well as networking and maintaining a high profile on social media.
"Hopefully, Voice Mobile will be able to spread the word and speak to as many of their customers and clients about Acorns."