A £57 million scheme to bring the site of a former resort theme park back to life has been unveiled.
A hotel and conference centre, 250 holiday lodges, restaurants and a Lidl supermarket are all part of the plans.
And the ambitious proposals for the Kings Road site could create more than 350 jobs, while bringing millions of pounds per year into the local economy.
Pleasure Island theme park closed in 2016 after 23 years of business and has remained empty since.
Now proposals have been released by a consortium including Lidl and Liverpool-based leisure developer YPG to transform the area, in what would provide a major boost to Cleethorpes as the area looks to recover from the economic effects of the coronavirus pandemic.
The plans show the hotel and conference centre would have 146 bedrooms, with lodges providing further accommodation for visitors to the resort.
Other elements include the Lidl store, as well as two restaurants and two leisure units.
A petrol station and drive-thru coffee shop also form part of the proposals for the 23.5-hectare site.
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Planning and development consultancy Lichfields has been appointed to progress the scheme and a consultation is now open, with a view to formal plans being submitted to North East Lincolnshire Council by the autumn.
James Cox, associate director at Lichfields, said the proposals followed the site being identified as a designated “resort area” by the authority in its adopted local plan.
He said: “The proposals provide a positive response to the council’s aspirations to deliver all-weather facilities in this resort area of Cleethorpes.
“In addition to enhancing the range of existing retail and leisure provisions accessible to local residents, it would also attract new visitor expenditure to Cleethorpes and generate new job opportunities.”
The development area includes the theme park site itself, as well as adjacent car parks and fields bordering the Meridian Park events arena and the Thorpe Park holiday centre.
Holiday lodges would be spread around the central lake, which will also be utilised to provide activities for tourists.
The hotel and conference centre also aims to attract new business visitors to Cleethorpes, while the overall project looks to provide all-weather tourism, leisure and retail uses for the brownfield site and add to the existing facilities already available in the area.
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The developers also estimate that once operational, the new facilities would generate around £13.2 million per year in spending by visitors.
Pleasure Island opened in 1993 on the site of a former zoo and stock car racing venue, closing in 2016.
The land had been bought in 1991 by Robert Gibb, who owned the Flamingo Land theme park in North Yorkshire, and Pleasure Island opened its doors two years later.
Mr Gibb died in a car accident in 1995 and his wife Maureen and children Vicky, Melanie and Gordon inherited both parks, creating the biggest privately-owned theme park business in the country.
Pleasure Island became an independent operation in 2010.