Around 200,000 families across the country are now benefitting from Jaguar Land Rover鈥檚 success according to its 海角视频 managing director.
The Midland car-maker鈥檚 growth - which shows no sign of slowing - has seen its workforce doubled since 2008 and thousands of further jobs created in the 海角视频 supply chain.
And an independent study has estimated 200,000 families in the 海角视频 are reaping the benefits of that success.
Just how far Jaguar Land Rover鈥檚 success has reached was highlighted by the company鈥檚 海角视频 boss Jeremy Hicks.
Mr Hicks told the Post: 鈥淪ince 2008, we have doubled the workforce to 34,000 people and have created more than 18,000 new jobs. 鈥淎ccording to the independent Oxford Economics Group, Jaguar Land Rover contributes to a better life for around 200,000 families in the 海角视频 across the supply chain. That鈥檚 hugely positive for the local and national economy.鈥
Mr Hicks was speaking following the start of production of the Jaguar XE at the firm鈥檚 Lode Lane plant in Solihull.
Traditionally the home of Land Rover it marks and follows huge investment in an aluminium body shop and new facilities which see the XE and Range Rover Sport assembled on the same production line.
Mr Hicks believes the brands sit perfectly side by side and that integration is key to continued success.
鈥淎bsolutely 鈥 it鈥檚 a natural fit,鈥 he said. 鈥淎s we said at the official opening of the new facilities - we鈥檙e one company. If we鈥檙e going to maximise our potential going forward then this kind of integration is vital.鈥
Much has been made of just how important the XE is going to be for Jaguar, a car which will be competing with the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class, and Mr Hicks concurs.
He said: 鈥淚t is a game-changing car for Jaguar. It enters a vital segment of the market for us and it gives us a product that can credibly compete in the fleet market.
鈥淚t also represents a huge amount of investment 鈥 it鈥檚 built on a brand new, aluminium-intensive, lightweight vehicle architecture, it鈥檚 powered by a range of brand new, ultra-economical Ingenium diesel engines and it鈥檚 manufactured at a brand new facility at our Solihull factory.鈥
As to whether they have pulled it off, Mr Hicks is confident. He added: 鈥淔ortunately, the feedback we鈥檝e had so far confirms that we鈥檝e delivered everything we promised we would with XE.
鈥淭he industry residual value rate-setters have confirmed that it has the lowest rate of depreciation and the best whole-life vehicle costs in the premium compact saloon segment.
鈥淭he reviews we鈥檝e had based on prototype test drives earlier this year have confirmed it鈥檚 one of the best 鈥 if not the best 鈥 handling cars in its class. And it was named 鈥楾he Most Beautiful Car of 2014鈥 at the 30th Festival Automobile International in Paris.鈥
The Jaguar revolution in Solihull is set to continue with the F-Pace crossover which will go into production there next year. XE has seen the creation of 1,700 jobs and the F-Pace will add a further 1,300.
Asked how Jaguar Land Rover has come so far so fast Mr Hicks said: 鈥淔ollowing significant investment by Tata Group, we have been able to roll out a hugely aggressive product launch programme for Jaguar and Land Rover in the last six years.
鈥淲e have placed the customer at the heart of all product launch decisions, which I believe is why we have grown considerably in a relatively short time.
鈥淲e currently invest more in product and technology each year than we make in revenue.
鈥淲e are now able to launch exciting cars like the new Land Rover Discovery Sport and Jaguar XE.
鈥淏oth enter the market as the benchmark for capability, performance and efficiency - that engenders huge confidence across the business.鈥
With the car-maker clearly at a crucial crossroads in its history Mr Hicks says there is a collective feeling of creating 鈥渟omething special鈥.
He said: 鈥淭here鈥檚 a real sense at Jaguar Land Rover at the moment that we are part of something special.
鈥淕oing forward, you can expect more of what you鈥檝e seen from us over the past few years.
鈥淲e will continue producing cars that appeal to the head as well as the heart, cars that have breath-taking design and performance but that also offer rock-solid residual values and competitive running costs.
鈥淭he XE and F-Pace both have the potential to be the biggest selling model that Jaguar has ever produced 鈥 so the scope for growth is considerable.鈥
As to what the future holds, Mr Hicks would not be drawn on the long-serving Land Rover Defender鈥檚 successor but added that a 拢3 billion investment in product creation over the next 12 months will result in 12 new products.
He added: 鈥淯nfortunately I can鈥檛 give anything away about future product. All I will say is that we鈥檝e got some very exciting plans for both brands.鈥
