Wales is the cheapest place in the 海角视频 to set up a pop-up unit.
Across the country it is on average 10p per square foot, for Cardiff it is £1.
The analysis from Direct Line for Business found the Welsh capital is an attractive location for the new generation of pop-up retailers, with rents for these temporary shop spaces costing a third of the 海角视频 average.
A wide variety of outlets are available to rent for an average of £543 per day, with an average floor space of 5,435 sq ft, working out at just over £1 per square foot.
The research shows that traditional retail entrepreneurs looking to broaden their catchment area, or online retailers looking to engage a new audience in-store, have scalable options available to them across Cardiff.
The pop-up spaces in the St David’s Centre range from as little as £100 per day for a 1,603 sq ft space up to £1,429 for a 20,000 sq ft warehouse-style space.
Jasvinder Gakhal, managing director, Direct Line for Business, said: “Pop-up retail space is so affordable in Cardiff that any local budding retail entrepreneur can test out selling direct for the first time. For those with established online businesses, pop-up shops provide a fantastic opportunity to test out physical retailing; engaging customers in person and testing the feasibility of opening a permanent location.
“With retail space available for such low daily rates in Wales and with the market offering such a huge range of spaces in terms of size and availability, pop-up shops are incredibly accessible for small businesses.
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"It is important that even the smallest pop-up retailer invests in public and product liability insurance at the very least, which will protect against claims of injury or property damage caused by products sold. Cost doesn’t have to be prohibitive.”
Direct Line for Business is working alongside Enterprise Nation on a series of pop-up shops throughout the year looking to address the online vs physical retail debate.
The Cardiff campaign will launches on July 22, with a pop-up shop at St David’s Centre, which will be open for 6-8 weeks and feature numerous retailers at one time, each on a two-week rotation.