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VisitEngland and VisitBritain reveal new Birmingham home

Government tourism boards will launch their new regional hub in the city's business district next month

VisitEngland and VisitBritain have taken space at Victoria Square House in Birmingham for their new regional base

National tourism marketing boards VisitEngland and VisitBritain will open their new regional hub in Birmingham next month.

The pair have announced their new home in the city centre will be in Victoria Square House after first revealing plans for the base last July.

The Government bodies work to raise Britain's profile worldwide as a visitor destination and develop England's visitor economy.

They will share offices with another government body, the Gambling Commission, which created a new head office there in 2006 following its launch the previous year.

VisitEngland and VisitBritain said they picked the West Midlands for the new hub due to the region's strong international and domestic transport links, availability of local talent and the successful transition of other government departments and private sector companies to the area.

Research suggests the region welcomed a record 141.2 million visitors in 2022, with tourist spend rising to a record £14.1 billion.

In a separate announcement, the West Midlands has been chosen as only the second English pilot region for a so-called Destination Development Partnership.