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Commercial Property

Underwear brand Lounge expands Solihull headquarters with lease deal

Growing company is committing to West Midlands base with new warehouse lease deal

Lounge has struck a deal for 1 Blythe Gate in Solihull

Underwear brand Lounge is expanding its headquarters in Solihull after securing a deal on new offices.

Lounge relocated from Bromsgrove to Blythe Valley Park 18 months ago when it took 36,741 sq ft of space in the Connexion building for a head office and distribution centre.

It has now agreed a deal with landlord IM Properties on the 53,882 sq ft 1 Blythe Gate to form a new head office for the growing brand but will retain its presence in Connexion.

The company was founded in 2016 by chief brand officer Melanie Marsden and chief executive Daniel Marsden who said they expected turnover to hit £50 million in the current financial year.

It is aiming to be carbon neutral by the middle of 2021 by making use of materials such as bamboo and recycled lace and yarns in its manufacturing processes.

Chief operating officer Jack Humphreys said the expansion in Solihull was a statement of the firm's intent for its future plans.

"Considering the company is only five years old, the number of moves we have already had to undertake to facilitate our growth is insane which is a great problem to have but it's now time to change the game forever," he said.