National tourism marketing boards VisitBritain and VisitEngland have announced plans to launch a new office hub in Birmingham.
The Government bodies will open the new base in April next year and are currently in negotiations over office space, an announcement on which will be made in due course.
The organisations will retain their operation in central London in order to stay in touch with industry partners, ministers and other government stakeholders.
Details of job creation and how many staff will be based in Birmingham have not yet been announced.
Chief executive Patricia Yates said: "Following many months of careful consideration, we are delighted to announce that VisitBritain and VisitEngland will be opening a new hub office in Birmingham from April.
"Birmingham has excellent transport links for both our international and Britain-based staff and key stakeholders, a broad talent pool and good office space.
"Basing our hub office in Birmingham also brings us closer to our regional stakeholders across England, including the West Midlands Growth Company with whom we already have a strong working relationship.
"We have seen other government departments and private sector companies successfully transition their operations to the city.
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"We are excited about the opportunities and perspectives that having our headquarters in Birmingham will bring as we continue our work to drive the economic benefits from tourism across the nations and regions and to support the industry."
West Midlands Mayor Andy Street said: "With record tourist numbers, world-class museums, excellent connectivity to the whole country and, of course, following on from the spectacular 2022 Commonwealth Games, Birmingham is the perfect place for VisitBritain.
"It is great to see yet another leading organisation place confidence in us and choose to call the West Midlands home."
Other government departments and companies moving to Birmingham in recent years include HSBC 海角视频's new head office, the Department for Work and Pension and HM Revenue & Customs, all on the Arena Central scheme in Broad Street.
Neil Rami, chief executive of the West Midlands Growth Company, said: "We led a decisive bid that showcased the West Midlands' irrefutable strengths as a growing and successful headquarter economy.
"VisitBritain and VisitEngland's decision to establish their new office in Birmingham is testament to the well-evidenced talent pool, transport connectivity and business support infrastructure we have in place to enable important and far-reaching organisations to thrive.
"The move also underscores the significance of the West Midlands' vital contribution to the visitor economy and our ability to meaningfully shape policy in this space.
"We look forward to our continued, productive partnership with VisitBritain and VisitEngland and making its Birmingham headquarters a roaring success."