Shopping centre Derbion has been chosen as the first to trial a new concept store by fashion chain River Island.
Earlier this year, the Derby shopping centre announced that River Island was set to relocate and upsize its footprint by 3,000 sq ft in the hub.
The fashion chain has now announced that its new 'River Studios' concept will launch on Friday.
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The retailer said the store would feature a uniquely curated collection from in-house brands including RI London, In Other Words, Unplanned and Chelsea Girl.
Adam Tamsett, centre director of Derbion, said: "We're incredibly proud to be the first worldwide destination to become home to River Studios. The stylish space will be the first standalone store to showcase a brand-new look and feel which will complement our strong fashion offer perfectly."
River Island chief executive Will Kernan added: "This is an exciting step for the business and marks the next stage of our continuing journey to elevate the experience for our customers.
"Retail is at its best when it is evolving and adapting to best suit the needs of shoppers and we are no different. River Studios delivers a modern, seamless experience fit for the high street of today."
The announcement follows a string of new openings at Derbion including Flannels and Jack Wills, with a 120,000 sq ft Frasers set to open later this year.