Sport and fashion brand Puma is relocating its 海角视频 headquarters from London to Manchester, the company has confirmed.
The group is poised to make the move up north after securing a lease for a new office space at No 3 Circle Square, the £87m Bruntwood SciTech development off Oxford Road that was also recently announced as the new base for Auto Trader.
Puma has been producing Manchester City's kits since 2019, including the sky blue shirt worn during the team's historic treble win in 2023.
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The arrival of Puma marks another triumph for Manchester's fashion scene. The city played host to Chanel's Metiers d'Art show in December 2023, and saw the rising sportswear brand Adanola shift its headquarters to NOMA in 2024.
Manchester Council leader Bev Craig expressed enthusiasm about Puma's decision, highlighting the city's global influence, reports .
She said: "Manchester is a city of innovation and a city of style and we're pleased that Puma has decided our existing ecosystem - the talent pool available and links with like-minded businesses and institutions - make it the perfect fit for them.
"We look forward to welcoming Puma to Circle Square and seeing what interesting new opportunities their presence here will open up both for them and for Manchester people."
Executives at Puma, the German company founded in 1948 by Rudolf Dassler, whose brother Adi established Adidas, have decided to relocate due to Manchester's 'creative talent' and its renowned academic reputation in the fashion industry.
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Lucynda Davies, 海角视频 managing director at Puma, said: "Being surrounded by such a strong line up of industry was an important factor, and to find somewhere in the heart of Manchester's thriving tech community is exactly what we hoped for.
"Being based at Circle Square will also open up a host of opportunities to tap into the city's creative talent pool and strengthen our existing links with academic partners like Manchester Metropolitan University – of which we get the added benefit of Bruntwood SciTech being a partner."
Puma plans to move its sales, marketing, merchandising, finance, people and operations and direct to consumer departments to Manchester.
Employees will have access to the building's shared roof terrace with panoramic views across the city from No 3 Circle Square, part of a wider £243m office redevelopment programme across Manchester by Bruntwood SciTech.
In addition to Circle Square, the company is investing heavily in the Sister project, which involves renovating former university buildings between Oxford Road and Piccadilly station.
Josh Whiteley, commercial director at Bruntwood SciTech, said: “Puma joining Circle Square underlines our ambition to build a thriving community of technology, digital and creative leaders and promote knowledge-sharing and innovation. The brand’s own ethos to innovate and grow marries perfectly with our vision, and its arrival highlights the vibrant and collaborative destination that we have built at Circle Square.
“At Circle Square we offer our customers – whether they’re large global companies or flourishing start-ups – access to new connections, introductions to like-minded businesses, and talent networks while providing state-of-the-art workspaces. Manchester has a reputation as an economic powerhouse that draws in disruptive, pioneering brands and skilled professionals. It also has the largest concentration of fashion students and undergraduates in the 海角视频 outside London, and a rich history in innovation and textiles as the birthplace of the industrial revolution.
"Being the 海角视频 home of a global brand like PUMA will be a powerful two-way partnership – helping support regional growth, as well as offering them access to workspace, talent and companies that will shape the future of innovation.”