º£½ÇÊÓÆµ

Oops.

Our website is temporarily unavailable in your location.

We are working hard to get it back online.

PRIVACY
Commercial Property

Premier Estates Wine to open HQ in Jewellery Quarter

Solihull wine retailer which fell foul of advertising watchdog last year to launch a new office in Birmingham

Premier Estates Wine is coming to the Jewellery Quarter

A Solihull wine retailer is opening a new head office in Birmingham's

Budge Brands, which owns the Premier Estates Wine brand, has purchased the new HQ in the Grade II-listed Birmingham Mint building which is due to open this month.

Established in 2005 and owned by Budge Dhariwal, the company was developed to fill what it saw as a gap in the market for a range of branded wines at everyday prices.

Premier Estates Wine, which last year fell is now stocked in thousands of retail outlets and turnover for 2016 is expected to rise to £20 million.

Santander Corporate & Commercial has provided a £1.5 million funding package to support the purchase which brings the company much closer to Birmingham city centre which it hopes will attract new talent to drive the business forward.

Last year, Mr Dhariwal attended one of Santander's trade missions to Boston and, as a result, has now entered the US market following a number of trade shows.

The business is also working with the bank to access the Chinese market.

Andrew Bullock, relationship director with Santander Corporate & Commercial, said: "Getting º£½ÇÊÓÆµ firms to export is a key priority for Santander and Budge Brands is a great example of a business that has benefited from international trade.