A former ironworks site in Birmingham city centre could be transformed into a new £100 million mixed-use development.
Hartwell, the automotive and property development company, has unveiled its proposals for the old Phoenix ironworks off Digbeth High Street which will be led by 240 new residential units.
Called Phoenix Yard, the designs also include 260,000 sq ft of media and educational space, commercial floorspace, retail units, public realm and landscaping.
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The brownfield plot, which covers 2.8 acres and sits next to the new Eastside tram extension connected to the HS2 station, is bordered by Coventry Street, Oxford Street and Meriden Street.
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Hartwell said Phoenix Yard could create around 200 construction jobs and has the potential to deliver more than 500 full-time equivalent jobs.
Architecture practice Allford Hall Monaghan Morris has designed the scheme which Hartwell said paid homage to the land’s industrial history as Phoenix ironworks.
The application site is now occupied by a children’s nursery and was home to South & City College and more recently Birmingham City University’s STEAMhouse innovation facility before it moved to a new development in Belmont Row.
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Hartwell, which owns the land, was founded in 1919 and also previously ran a garage there.
A public consultation has now been opened into the proposals which runs until the end of March ahead of a planning application being submitted to Birmingham City Council.
The project would join a long list of new developments currently in the pipeline for the Digbeth area opposite Selfridges and the neighbouring Stone Yard and also off High Street.
Elsewhere in the district, the BBC is revamping the former Typhoo factory to create a new home for its West Midlands teams currently based in the Mailbox and the old Wholesale Markets site near the Bullring.
Joanne Churchill, group property manager of Hartwell, said: "We are delighted to unveil our vision to transform an under-utilised brownfield site to deliver Phoenix Yard.
"Through unlocking the potential of this site, our plans promise to positively contribute to the area’s ongoing transformation into a thriving and vibrant part of Birmingham, delivering an exciting range of new opportunities and living space for the future.
"In recent years, Digbeth has benefitted from significant investment and is recognised by Birmingham City Council as a key growth area. This scheme has been designed with this investment and the wider ambitions for Birmingham in mind.
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"The potential delivery of media and educational space will support the continuing growth of BBC Midlands HQ and its ecosystem following its multimillion-pound investment into the area.
"Similarly, new homes will complement the site’s location in Digbeth’s creative centre.
"This will be supported by excellent connectivity, which is enhanced by nearby major transport investments including HS2’s Curzon Street Station and the Metro Eastside Extension.
"We look forward to receiving comments on the proposals from local residents and businesses, with feedback set to help inform our final planning application."
A consultation website with details of the plans - the deadline for comments is 12pm on March 31, 2025.