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Commercial Property

Plans for Serena Hotel in Digbeth double in size

New proposals have been submitted to Birmingham City Council for the scheme to build a Serena Hotel, including a leisure centre, spa and banqueting suite

A CGI of proposals for the Serena Hotel in Digbeth

Plans for an at a run down former warehouse in have been almost doubled in size.

New proposals have been submitted to for the scheme to build a Serena Hotel, including a leisure centre, spa and banqueting suite.

Permission had for a 51-bedroom hotel but architects now plan to create 91 bedrooms by expanding the 1930s building.

The scheme, part of a wider regeneration of the city’s , represents a rebirth for Ladbrooke House, which is locally listed and has been most recently used by Birmingham City Council.

The new proposal seeks to add a T-shaped extension, with three storeys and a basement, directly to the rear of the main property.

The proposals state: “The proposed development will bring a breath of fresh air to this part of the city, which is in need of investment, by providing a modern 91 bedroom hotel accommodation.

“This will adequately cater for the needs of visitors to the city in addition to providing much needed jobs for local people, in turn benefitting the local economy.”

A CGI of proposals for the Serena Hotel in Digbeth

Demand for hotels in Eastside are expected to grow ahead of the development of the new HS2 Station at Curzon Street.