New event and corporate entertainment space has been unveiled at the bp pulse LIVE arena in Solihull.
Owner NEC Group has upgraded its lounges after last year striking a new sponsorship and naming rights deal with bp pulse which is the electric vehicle charging arm of petrol giant BP.
NEC Group said the design was inspired by "the golden age of disco and the warmth of the 1970s".
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The newly rebranded bp pulse 'Showdeck' has also been redesigned while a brace of new membership packages have also been launched aimed at businesses and individuals.
Jen Mitchell, managing director of NEC Group Arenas, said: "Our premium membership packages and upgraded spaces have been designed to meet the evolving expectations of our guests.
"These enhancements reflect our dedication to providing outstanding hospitality and creating unforgettable experiences."
The naming rights deal with bp pulse came after the company opened a vast new electric vehicle charging 'super hub' on the NEC campus in 2023.
It has 150 standard charging points and a further 30 rapid chargers, capable of topping up an electric car's battery in around 30 minutes.