A Liverpool city centre aparthotel is to reopen this week under new ownership after being sold off by a pub, bar and nightclub operator.
Bling Aparthotel will launch in Hanover Street on Thursday, March 24, and be run by U-Stay.
The venue was previously operated as Bling Prestige Stay by Prestige Stay Apart Hotels after it was acquired from Signature Living towards the end of 2020.
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But the hotel has now changed hands after Prestige Stay Apart Hotels was sold off by Liverpool-based JSM Group.
The Hanover Street landmark was previously home to the famous Herbert of Liverpool hairdressing salon before being by Lawrence Kenwright's firm in 2017.
U-Stay already operates apartment-based locations at 27 Stanley Street, 42 Stanley Street and 44 Castle Street.
The new Bling Aparthotel features nine 'party pads' themed on landmark cities such as Paris, Tokyo and New York.
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The party pads range from sleeping up to 12 guests in the Rio de Janeiro Suíte and to up to 24 people in the Liverpool Penthouse Suite.
Rachel Dickman, associate director of U-Stay, said: "We are so excited to launch the Bling Aparthotel as part of our growing portfolio of well-placed and popular locations.
"With its unique layout and themed décor, Bling brings much-needed and sought after accommodation for the larger and special occasion groups that come together to sample our city’s amazing nightlife and party-based events.
"We know that this new location will be especially popular with racegoers as the season commences, and we really look forward to welcoming everyone in the future."
Louise Riley general manager of the Bling Aparthotel and U-Stay apartments, added: "In a city so well known for its warm atmosphere, and love of a luxurious and sophisticated good time, this latest launch has seen the team pull together, and put in place all of the experience we have enjoyed so far at U-Stay.
"These apartments really are special to see, as well as stay in, and the location is perfect for party-goers who want to experience the city of Liverpool at its very best."