A Birmingham strip club is planning to cover up - slightly - as it reveals it is set to relaunch as a burlesque venue to attract more female customers.
Medusa, which will will open a new site called Medusa Lodge in nearby Hurst Street in February to focus on the flourishing burlesque market.
Owner Cas Carrington said she was keen to attract more women to the new venue, with the trend moving away from traditional lap dancing.
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The club, in the city's gay quarter, will be decorated in a 1920s style, with black velvet and purple glass.
Ms Carrington said she wanted half the clientèle at the Medusa Lodge to be women.
She said: "We are going to focus a lot more on burlesque. I think a lot of people are getting a bit bored of lap dancing. We want it to be a place that everyone feels they want to come to.
"We have noticed it more and more over the years. I have a club in Stratford-on-Avon and the clientèle is 50 per cent female. They feel safe there. They can come in, have a drink, listen to the music and not be chatted up.
"This is a bar nightclub really, aimed at older people in the city."
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Medusa bosses were forced into the would be turned into a restaurant as part of a wider scheme above it which has already created new student flats.
The current venue is expected to close next August and the operator of the new restaurant in Kensington House is not yet known.
The new venue, at the old Route 2 club near the Birmingham Hippodrome, will be aimed at over-25s and will open between 8pm and 6am.
But, while clothes will always be worn on the main stage area, Medusa will still offer lap dancing in more discreet parts of the club.
Ms Carrington said the change of focus came about because less of the current Medusa's income was deriving from paid-for dances.
The move represents something of a turnaround for Birmingham, once dubbed the "海角视频's lap-dancing capital", when as many as 12 clubs operated in the city.
Ms Carrington said: "I have been looking at the takings of late and it is about 50-50 between the bar and dance now. That is a massive change from a few years ago."
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Carl Moore, of Can Risk Management, who heads up licensing for Medusa, said the response in the gay quarter had been positive.
"We are not offending anyone - we get on well with everyone there and there has been lots of support from businesses and the business improvement district," he said.
"They know that building has been derelict for a very long time. In truth, it has largely been empty since about 2000."