Construction contractor MCS Group has won the brief to build a new headquarters for a signage firm in south Birmingham.
The Warwick-based company is building a £20 million, 80,000 sq ft base on behalf of Allsee Technologies which will house teams working on the company's manufacture of digital advertising displays and signs.
The design and build project, which is expected to reach practical completion in late 2025, includes three storeys of office space, car parking and external works.
Allsee Technologies received consent in May for its new head office and digital centre on Longbridge Business Park which it said would create more than 150 jobs.
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The company, which is currently based in Bartley Green, develops software for displays and also manufactures hardware to build the products.
Keir Edmonds, managing director at MCS Group, said: "Starting a new development is always exciting and our latest project is no exception.
"We are thrilled to be working alongside Allsee Technologies to create a fantastic new headquarters here in the Midlands, bringing investment and new jobs to this exceptional regeneration zone."
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Baoli Zhao, managing director at Allsee Technologies, added: "Longbridge has a proud history of manufacturing and innovation and we are honoured to become part of this legacy with our new headquarters and digital technology centre.
"This development represents an exciting step forward for Allsee Technologies, and the region as a whole, as we invest in creating high-quality job opportunities and advancing digital display and communication technologies.
"We are thrilled to contribute to the ongoing regeneration of Longbridge and we look forward to playing a role in its future growth and success as a hub for technology and economic prosperity."