Work will start next month on the new Marks & Spencer superstore in St Modwen has confirmed.
The Birmingham-based company is carrying out a £1 billion regeneration of the town and of the £70 million town centre revamp, including the 150,000 sq ft M&S, in June.
Earmarked to open in time for Christmas 2015, the two-storey outlet will anchor the second phase of the town centre and offer clothing, food and a café.
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It will be built by construction company Morgan Sindall and will be one of the largest M&S stores in the country.
Mike Murray, senior development surveyor at said: "This flagship store is indicative of the growing confidence retailers place in the regeneration at Longbridge.
"Since last year, around 26,000 shoppers have visited the town centre each week, showing the potential the area has as a retail destination.
"Attracting international retailers such as Marks & Spencer is a key part of our overall aim to create business and employment opportunities in the area.
"Up to 350 jobs will be generated by the new store and a further 150 will be created in the construction process."
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Julie Ridley, regional manager at Marks & Spencer, added: "This is a major investment and our long-term lease shows our commitment to the area and the Longbridge regeneration project. We are already excited about welcoming shoppers to the store."
As well as the M&S store, planning permission has been granted for a further 45,000 sq ft of retail, restaurant and café space and a new multi-storey car park.
which opened last year, features household retailers including Sainsbury's, Costa Coffee, Greggs, Premier Inn and Beefeater.