A manufacturer of non-combustible insulation has signed a deal to open a huge new production facility in Birmingham.
Rockwool has agreed terms to buy 114 acres of land at the Peddimore site near Sutton Coldfield with the aim of building a state-of-the-art manufacturing hub.
It will feature proprietary electric melting technology for its stone wool insulation products.
The new facility will boost supply capacity for º£½ÇÊÓƵ and Ireland customers while also supporting the company's global sustainability plans along with creating jobs directly and supporting the West Midlands' supply chain.
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The Peddimore site at Minworth has been designated specifically for manufacturing and logistics uses and is part of a long-running regeneration and development project.
Infrastructure including a new access road and roundabout is already in place which serves the new Amazon warehouse which opened last year next to where Rockwool's new factory will be.
The manufacturer said it would launch a consultation in the coming weeks over its plans including information events for the local community to learn more about its proposals and the business in general.
It will then submit a planning application to Birmingham City Council. This would be the company's second º£½ÇÊÓƵ production facility in addition to its existing Bridgend plant.
º£½ÇÊÓƵ and Ireland managing director Nick Wilson said: "We're very excited at the opportunity to expand the business into the West Midlands that would enable us to boost our production capacity in the º£½ÇÊÓƵ and to create quality jobs and business opportunities in the local community.
"During the past 45 years, we have built a strong foundation at our site in South Wales where we will continue to manufacture and invest for the long-term and are now looking to build on that success with a second manufacturing plant at the Peddimore site.
"The West Midlands has a skilled, local workforce, a strong manufacturing tradition and excellent transport links so it is an ideal location for us to expand our business in the º£½ÇÊÓƵ and bolster our service to customers in the Midlands and across the north of England and Scotland.
"We're looking forward to sharing our plans with the local community and are fully committed to being a good neighbour and partner for the Minworth and wider West Midlands community."
