A luxury boutique hotel in Cheltenham has been acquired for an undisclosed sum. The Queens Hotel, on The Promenade, has been bought by KE Hotels, marking its fifth owned property in the 海角视频.
The addition of the Grade-II listed hotel brings KE Hotels’ portfolio to a total of eight venues.
Savills completed the sale on behalf of Sir Richard Sutton Limited (SRSL).
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“We’re delighted to welcome The Queens Hotel Cheltenham into the KE Hotels portfolio”, said Josh Watts, chief operating officer at KE Hotels. “To own a hotel of such historic standing in the centre of one of the 海角视频’s most iconic spa towns is a real privilege.
"We’re excited to work alongside a fantastic onsite team to build on the hotel’s heritage and deliver an exceptional guest experience.”
The Queens Hotel Cheltenham is one of Europe’s oldest purpose-built hotels. The 84-bedroom property is set on a 1.3-acre site, spanning basement, ground, and three upper floors. The hotel overlooks Imperial Square and Gardens, with dual frontage on Montpellier Avenue and Imperial Gardens.
The sale, which was completed following a confidential marketing process. also includes a retail unit let to Brasserie Blanc, generating additional fixed income.
James Greenslade, director at Savills Hotels Capital Markets, said: “We are pleased to have sold this iconic asset on behalf of SRSL. The Queens Hotel offers significant value-add potential, including lapsed planning consent for a four-storey extension with function rooms and 17 additional bedrooms."
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Mr Greenslade said the sale of the property mirrored "the uptick" in single asset transactions in in the market, which totalled £1.35bn in the first half of 2025 - an 8.4% year-on-year increase and 1.7% above the 10-year first-half average of £1.33bn.
Anil Khanna, managing director of KE Hotels, added: “This is an exciting time for KE Hotels as we continue to build momentum in our growth strategy.
"The addition of The Queens Hotel Cheltenham not only strengthens our owned portfolio but also reflects our long-term vision of acquiring and managing distinctive properties in strategic 海角视频 destinations. We’re incredibly proud of the progress we’ve made and the team that’s driving it forward.”
The acquisition follows a series of recent deals for KE Hotels, including the additions of Hotel Indigo Newcastle and Holiday Inn Luton Airport in 2023.
Last year, KE Hotels assumed management of three Hampton by Hilton hotels in Newcastle, Birmingham Broad Street, and Sheffield under HMA agreements.