An investment programme has been launched at a popular Northumberland pub after hospitality group Vaulkhard Leisure took on the lease.
Vaulkhard already owns a raft of pubs and restaurants across the North East, including three Bar Luga venues, Blakes, Bealim House and Castro's, and it last year acquired seven more Newcastle city centre pubs including the Town Wall, the Bridge Tavern, Offshore 44 and the Redhouse.
Now the leisure company has added to its portfolio by taking on the lease of The Diamond in Ponteland after becoming temporary managers of the pub in 2018.
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The Diamond has now closed its doors in anticipation of a £350,000 revamp by Vaulkhard and the building owners, Heineken-owned Star Pubs & Bars, and is set to reopen in March.
The refurbishment will create an alfresco terrace, which will include a covered pergola and a heated decked area with trees, and a gas firepit.
The exterior of the pub is also to be repainted and inside the decor and furniture will be upgraded.
Mr Vaulkhard said: “We know there is a real demand in the North East for alfresco drinking and dining, especially since the pandemic started.
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"We put up a temporary structure to gauge its appeal. It was very popular but sadly blew away during storm Arwen. Our new alfresco area will be more substantial, more comfortable and atmospheric.
“Inside, it’s a case of bringing The Diamond up to date. We’re keen to retain the pub’s classic feel and stay true to its roots, which have made it so popular among 18–80-year-olds.
“Pubs in the 90s however were different to today.
“The Diamond needed to evolve to reflect changing society and broaden its appeal as a result there will be more craft going forward and a wider selection of premium drinks.”
The pub has 12 ensuite wi-fi fitted letting rooms and a function room.
Jeremy Scott, investment manager at Star Pubs & Bars said: “We’re delighted that Vaulkhard Leisure has taken on the lease of The Diamond.
“They have years of experience and a great reputation for running quality pubs, bars and cafes in the North East.
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“The upgrade will improve the comfort for customers and bring the pub up to date.
"By the time The Diamond reopens hopefully the airport will be operating to capacity, making it an ideal location for a stopover as well as great place to socialise for the many local customers who use it on a regular basis.”
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