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PRIVACY
Commercial Property

Jewellery Quarter factory site to house 220 new apartments

Next phase of regeneration of old electroplating plant will see a new square, commercial space and residential complex

This house is now the most expensive for sale in the West Midlands

More than 200 new apartments, commercial and retail space and a public square are all to be built on the historic home of a former factory.

New plans have been unveiled for the next phase of the regeneration of Newhall Square which has already welcomed two hotels, a convenience store and office space.

Birmingham-based IM Properties and its residential development arm Spitfire Bespoke Homes are working on the next stage of the regeneration which comprises both new buildings and the renovation of former factories on land off Newhall Street.

The overall project, which will reach up to 11 storeys, will contain 133 one-bedroom and 82 two-bedroom apartments, six three-bedroom townhouses, residents' clubhouse, public square, four units for shops or commercial uses and space for 61 cars and 83 bikes.

The land earmarked for the development, which includes a pay and display car park, has been vacant for more than a decade and buildings in the new scheme will be named Elkington House, Whitmore House and Wright House as a reference to the site's former use.

Elkington & Co. was established during 1830 and occupied the whole site bounded by Fleet Street, Charlotte Street and Newhall Street, according to the newly submitted plans.

It was here the company developed and patented the first effective electroplating process with the name Wright House chosen as a nod to John Wright who invented it.

CGI of new apartments in Newhall Square as seen from Newhall Street(Image: Associated Architects)

The factory was built either side of Birmingham and Fazeley Canal and the Whitmore Arm and the factory continued to be developed and expanded with more modern buildings throughout the 20th century.