Bowling alley chain Hollywood Bowl has opened a new venue in the Black Country following a £3.7 million investment.
The leisure facility is housed inside the Merry Hill shopping centre in Brierley Hill and has 24 lanes, including six separate and exclusive VIP lanes, a bar and diner.
There are also arcade games, pool tables and a lounge in the 36,000 sq ft facility on the shopping centre's upper level.
Manager Scott Jones said: "We are so excited to finally be able to open the doors to our brand-new Hollywood Bowl centre here in Merry Hill.
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"A lot of work and enthusiasm has gone into this project and being part of Merry Hill as the focal point of the emerging leisure quarter and its entertainment offering is fantastic. We look forward to welcoming the families and friends of the area."
Merry Hill centre manager Jonathan Poole added: "Hollywood Bowl is a massive addition to the centre and something we know our visitors have eagerly awaited.
"The opening is another big step forward in adding to the existing leisure offering at the centre."
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Hollywood Bowl is the latest addition to Merry Hill's new-look leisure quarter which also counts Bon Pan Asian Restaurant and Wagamama among its tenants while a further 10,000 sq ft of commercial leisure space is under offer.
Property group Sovereign Centros is the asset manager of Merry Hill.
Senior asset manager Jack Gordon added: "Hollywood Bowl's launch signals a really exciting time for Merry Hill, adding another dimension to our expansive and dynamic variety of uses.
"There's been significant evolution across the whole centre but particularly in our leisure quarter where we've taken a lot of care to curate a complete experience for our visitors.
"This is only going to pick up pace, with a raft of new food and beverage operators set to join the line-up soon.
"Having exciting and renowned operators like Hollywood Bowl opening their doors is a sign of those plans coming to fruition and we can't wait to see our community experiencing it for themselves."
Property agencies JLL, Time Retail Partners and Bruce Gillingham Pollard all acted on the Hollywood Bowl deal.