A tech and home appliance retailer has opened a new store in the Merry Hill centre.
Harvey Norman has taken a 57,000 sq ft space at the centre in Brierley Hill, marking the Australian's brand first location in England.
The new store is selling products such as furniture, dining sets, bedroom suites, kitchenware, home appliances and technology.
There are dedicated areas for each product category including a cooking appliance centre that has been specifically designed for Merry Hill shop.
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Lachlan Roach, managing director of Harvey Norman 海角视频, said: "With over 300 stores in eight countries across the globe, it will be no surprise that we have been wanting to make our entrance to the English market for a while.
"The opportunity we had to open in a key national destination like Merry Hill was not one to miss and it makes for the perfect home for our flagship location."
Graeme Jones, executive director at Merry Hill's asset manager Sovereign Centros, added: "The arrival of Harvey Norman exemplifies the transformation of Merry Hill over a number of years, going from a centre struggling with vacancy to one that is thriving.
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"Delivering and retaining the right anchors has been key to that, most of our big brands now count Merry Hill as a top ten performing store nationally so finding something for this space that could take the destination to the next level has been the focus.
"We went after Harvey Norman because they align perfectly with our catchment and the West Midlands deserves a unique store of this calibre.
"Now it's open we feel completely vindicated in our approach. They are a fantastic addition to Merry Hill and will serve the region with real distinction."
Property football agencies JLL, Time Retail Partners and Font Real Estate acted on the deal.