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Commercial Property

Green light for huge new Frasers campus near Coventry

High street retail wants to build a massive head office with logistics and leisure space on green belt land

Sketch of plans for a new global HQ for Frasers Group in Ansty near Coventry

High street retail group Frasers has won backing for its new campus headquarters in the West Midlands.

The company, which owns well-known brands such as Sports Direct, House of Fraser, Game and Evans Cycles, has been awarded the green light for the huge scheme by Rugby Borough Council.

Around 280 acres of green belt land in Ansty, near Coventry, will be turned into a vast new head office campus containing logistics, office and R&D space, a hotel and leisure facilities, swimming pool and bookable courts and pitches which would be open to the public.

When it first unveiled the plans two years ago, Frasers said the base could add £300 million in GVA to the West Midlands' economy and create around 7,500 jobs.

It has been designed by architecture practice Grimshaw which is behind the new HS2 Curzon Street station in Birmingham and also the Eden Project in Cornwall.

Frasers Group is currently headquartered in Shirebrook near Mansfield. The company has been contacted for comment.