More details have been announced about a major regeneration project planned for Hanley which could see new offices, a hotel, a 3,600-capacity live events arena and hundreds of new homes built.
Stoke-on-Trent City Council chiefs are currently awaiting the outcome of a £20 million bid to the Government's Levelling Up Fund for the ‘City Centre Regeneration Area' as the project is known.
But they are also hoping their new masterplan for the so-called 'East-West' site, which was first unveiled a year ago, will help drum up private sector interest in the development.
The document, showing the proposed floorplans for all the various buildings, has been drawn up by Birmingham-based Glancy Nicholls Architects in conjunction with Arcadis, Savills and other consultancies.
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A planning application for the scheme is set to be submitted before the end of this year.
The masterplan includes plans for a 3,600 capacity arena, 144-bedroom hotel and 18,525 sq ft of food and drink outlets.
There would also be 292 apartments and seven townhouses, 65,520 sq ft of commercial space, a 701-space multi-storey car park and 214-space underground car park.
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The masterplan also sets out how the development will be brought forward in phases over the coming years.
Phase one would see the construction of a new multi-storey car park on the site of Meigh Street car park with demolition of the existing building set to start later this year.
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Commercial and residential buildings would follow in the second phase while the arena would be the final part of the scheme.
While not included in the masterplan itself, the council's vision also includes a tram station which would be part of a proposed light rail network.
Council regeneration chief Cllr Dan Jellyman said: "This will be the most important site for Stoke-on-Trent for the next 20 or 30 years.
"It's not going to be developed overnight. It will most likely take ten years for it to come to full fruition. But it will be crucial for ensuring we have a successful city centre.
"Residential is going to be an important part of this, we're going to have people living in our city centre again."