A former Dunlop tyre factory in Birmingham reborn as a mixed-use complex will undergo its first major facelift since reopening in 2006.
which houses a Travelodge hotel, shops, offices and also the Birmingham Post's publisher BPM Media, was built in 1920 and was the main building of the former Dunlop Rubber factory area.
Designed by Sidney Stott and WW Gibbings, its principal use was for the storage of tyres but it was derelict for two decades until its redevelopment by Manchester-based group Urban Splash a decade ago.
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Tristan Capital, which acquired the has today won planning permission for this latest regeneration work which will include a new enclosed glass conference area on the roof, overlooking the M6.
A total 473 spaces will be added to the car park via new decking and additional parking in front of the hotel.
There will be two new garden walkways in a bid to improve public realm in front of the building while the Travelodge will undergo its first facelift since opening.
The project was approved by Birmingham City Council's planning committee today which welcomed the extra parking as the area is heavily congested with cars during the week.
Coun Peter Douglas Osborn (Con Weoley) said: "I'm more than appreciative of the need for this in this instance. Anyone who has parked there knows how little space there is. The is no rail station nearby."
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Committee chairman Coun Mike Sharpe (Lab Tyburn) added: "I am sure the residents who find their roads blocked will also welcome this."
Fort Dunlop underwent some renovation work last year including a new reception area with a digital wall and touch-screen tenant directory and space for two additional units for food and beverage operators to join existing tenants Scoff and Duet.
EDG Property director Neil Edginton, who is leading the project for Tristan Capital, said: "It has always been a landmark site, with an excellent office occupancy rate and we want to continue to offer that first-class proposition.
"Our proposals that have been approved are an important part of how we continually improve life at Fort Dunlop."