A shopping centre has secured a brace of new tenant deals.
Virgin Atlantic Holidays and fast food outlet Slim Chickens have both taken space at Merry Hill in Brierley Hill.
The travel operator has relocated from its temporary outlet inside the centre's Next store to a standalone unit, employing eight staff.
The store has its own bar and a more relaxed consultation area with sofas alongside traditional desks for those enquiring about booking holidays.
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Vice-president Liz Matthews said: "We're delighted to bring the very latest in our retail offering and our unique holiday store concept to the shoppers of Merry Hill.
"The team participated in several workshops aimed at capturing learnings on how its existing stores work for customers and teams.
"By identifying what works well and what doesn't, while also understanding the new vision for the brand and drawing upon customer insights from various vantage points, we have created a new store design that underscores our commitment to providing an exceptional experience."
Later this year, the firm will launch its lifestyle collection in the store, selling clothing and travel items.
Separately, casual dining brand Slim Chickens has signed a deal to open a two-floor restaurant in May.
The space will cover 5,229 sq ft and have 175 covers, serving breaded fried chicken, sandwiches and salads.
Head of operations Ben Blore said: "We're proud to continue our expansion across the º£½ÇÊÓƵ with this latest signing at Merry Hill.
"The destination already boasts a diverse and vibrant dining scene with a loyal customer base so we are looking forward to welcoming customers from across the West Midlands to enjoy our Southern-inspired comfort food."
Nick Round is senior asset manager at Merry Hill's asset manager Sovereign Centros.
He added: "The signing of Slim Chickens is a big step for Merry Hill as we continue to attract great quality food and beverage operators.
"Slim Chickens has proven success so this commitment highlights Merry Hill's profitability and reinforces its appeal as a leading dining and leisure destination for visitors."
This deal at Merry Hill follows the recent signings of Burger & Sauce and Heavenly Desserts.
