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Commercial Property

Developer sought for historic former cinema in Cheltenham

The property, based in Montpellier, was also used as a bingo club and restaurant before closing down in 2023

The Daffodil Cinema in Cheltenham(Image: Savills press handout)

A developer is being sought for a historic cinema building in Cheltenham. The art deco property - known as the Daffodil - was designed by local architect Leonard William Barnard and opened in 1922.

The 750-seat venue was built in Edwardian 'free style', with some Baroque revival elements, according to property group Savills.

It closed as a cinema in 1963 and was converted into a bingo club and then an antique and furniture showroom, before being refurbished into a restaurant in 1998. Following a challenging five-year period, the restaurant permanently closed in 2023.

Situated in Montpellier, the 7,177 sq ft building sits within a 0.136-acre site and is on sale on an ‘unconditional’ or ‘subject to planning’ basis.

The property encompasses two addresses - 18-20 and 21 Suffolk Parade. Number 18-20 has planning permission for any Class E (commercial, business and service) use, granted in January 2024, while 21 Suffolk Parade has permission for conversion to a single residential dwelling, granted in October 2023.

Jemima Upton, a senior surveyor in Savills South Central Development team, said: "The Daffodil is an attractive and prominent building, with a number of character features indicative of the art deco era. Its sale represents a rare opportunity to give a renowned building a new lease of life, through sensitive conversion and/or redevelopment.

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"Given its location, close to the town centre in the affluent and highly sought-after Montpelier, we believe the property could be particularly well-suited to a residential conversion."