A North Staffordshire dental practice is poised for growth after a major refurbishment.
Newcastle Dental and Implant Clinic, in George Street, has made a 'substantial investment' converting the practice from a two to a four-surgery clinic.
Now it is preparing to double its number of patients as part of its plans for growth.
READ MORE: Digital marketing agency under new ownership after management buyout
The major renovation project started in March 2020, around the same time the nationwide lockdown was imposed.
It has seen the building extended into a neighbouring unit – formerly Trent Trophies – and given a modern upgrade.
The practice now boasts surgical rooms, an aesthetics room and two on-site dental labs as well as a photography studio, meaning all treatments now can take place under one roof.
It is the second major extension and refurbishment for the business and follows a massive makeover in 2011 to allow it to cater for complex dental treatments and implants.
Most Read
Technician Daniel Wagg said: "We were in full swing last February with all the plans and the building work due to start in April, and then of course we were hit and forced to close because of Covid.
"But rather than scale back, we decided to go all out and try to finish the building works during the first lockdown, and create a covid-safe practice.
"Now we have a stunning, spacious dental practice which is like no other in the area, and we have recruited new, local staff to cater for the demand for high-value treatments."
He added: "We wanted to create a calm and quiet environment for our patients and just make the experience of going to the dentist as pleasant as possible."
Newcastle Dental and Implant Clinic is a private multidisciplinary dental practice offering dental implants, same day teeth treatments, cosmetic dentistry, dentures and routine general dental care.
It is believed to be one of the first practices in Staffordshire to embrace CAD/CAM dental technology and is led by practice owner Simon Owen.
Sign up for your free West Midlands newsletter and follow us on LinkedIn
Email newsletters
BusinessLive is your home for business news from across the West Midlands including Birmingham, the Black Country, Solihull, Coventry and Staffordshire.
Click through here to sign up for our email newsletter and also view the broad range of other bulletins we offer including weekly sector-specific updates.
We will also send out 'Breaking News' emails for any stories which must be seen right away.
For all the latest stories, views and polls, follow our
Don’t miss
Business manager Andrew Wagg said: "Our renovation plans coincided with lockdown and it has been a challenge, but we used it as an opportunity and made a commitment to get the work done.
"We have been working at around 50 per cent capacity through covid and while we completed the refurbishment, but the renovation is now complete and has increased our capacity which means we are able to take on more patients."
Practice owner Simon Owen added: "Our whole ethos is based on the patient journey and creating a unique relaxing environment.
"Our business manager, Andrew Wagg, has been appointed to help us to create the foundations for success which are largely built around organisational culture."