Cosmetics retail brand Morphe has opened its first store in Wales in an investment creating 10 jobs.
Founded in 2008 in Los Angeles and one of the trading brands of Forma Brands, it has taken space at the St David’s Shopping Centre in Cardiff.
The store extends to nearly 3,500 sq ft. Land Securities, which operates the shopping centre as part of a joint venture with in administration Intu, wouldn’t disclose the length of the lease and rental agreement.
Kahla Broussard, vice president, retail sales and operations at Forma Bands, said: “We are thrilled to have opened our first Welsh store at St David’s alongside so many other premium international brands. Cardiff is a key 海角视频 city for Morphe, and we look forward to welcoming even more Morphe fans to our growing brand family.”
James Waugh, centre director of St David’s said: “Morphe is a dynamic and influential beauty brand with a strong global following, and we know it’s going to have a fantastic welcome to Wales among existing fans and those new to the brand.
"As the latest store to open, hot on the heels of Zara and Welsh independent Mallows Beauty, the mix at St David’s just keeps on getting better and we can’t wait to showcase our offering to shoppers across the summer.”