Bristol visitor attraction Wake The Tiger could be set to double in size after it secured a £500,000 investment.
The immersive art experience, founded by the organisers of music festival Boomtown Fair, opened on Albert Road in St Philips last summer and has sold more than 190,000 tickets since.
Billed as the world's first ‘Amazement Park’, the exhibition sees guests guided through 30 different spaces which incorporate multi-sensory elements, including colourful and musical installations.
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The funding has been secured through non-profit Creative 海角视频, formerly Creative England, which runs a growth finance fund for the arts in partnership with Bristol-based sustainable bank Triodos.
Wake The Tiger said the money could be used to help create an additional 850 sq m for people to explore space at the immersive multi-sensory experience for its visitors.
Graham MacVoy, managing director at Wake The Tiger said: “Securing finance is difficult, particularly at this time in the creative sector, and the Creative Growth Finance team recognised our potential as a young business, as well as the synergy of our values, and came onboard to support us and help us grow.
“Wake The Tiger has outperformed all expectations with 190,000 visitors since opening in July 2022. Our vision is to use the power of creativity to inspire a world that works for all. We are delighted about the traction we have made so far and our plan is to drive national footfall and add to the already incredible reputation Bristol has as a creative destination.”
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Matt Browning, head of investment Creative 海角视频, commented: “Opportunities to invest into something completely unique do not come along often and we are thrilled to be able to support Wake The Tiger with a truly innovative offer, providing cultural and entertainment experiences for Bristol.”
Mavric Webbstock, business banking regional manager for the South West at Triodos Bank 海角视频, added: “Wake The Tiger is using art and creativity to bring people together and provoke thinking around important issues such as protecting the environment and social inclusion.
“What’s more, it’s pioneering tourism and investment in a traditionally industrial area of the city. It’s a great example of the kind of project that the Creative Growth Finance fund was set up to support and we look forward to seeing how it can grow its impact with this additional funding.”