New images and a new name have been revealed of a major residential scheme in Birmingham as it is officially launched in the city.
Ora in Brindley Drive, near The Library of Birmingham, is now called 'Edition' and will feature 581 apartments for sale across two buildings of 15 and 46 storeys respectively (see gallery below).
The development site, at the corner with Cambridge Street, currently houses the Paradise Circus council car park, demolition of which started over the summer.
It is estimated that 300 jobs, including 60 apprenticeships, will be created at the project which will also have 23,000 sq ft of amenities for residents including a pool, rooftop outdoor spa, private dining rooms, co-working space, cinema room, skyline gym and outdoor terrace alongside the apartments.
The two buildings will be connected and named Park Residence and Centenary Tower. The planning application was awarded the
The project is being led by Birmingham-based developer Court Collaboration while Cheshire-based Select Property is leading marketing activities.
Court Collaboration's chief executive Alex Neale said: "We've been extremely heartened by the level of interest in Edition to date and we're pleased to be working with Select Property as our strategic sales partner as we formally launch to the market."
The project has been designed by architecture practice CallisonRTKL and interior designer Weedon Architects and the first phase is scheduled for completion in 2027.
Midgard has been appointed as the lead contractor to deliver the project and PGIM Real Estate is acting as funding partner.
Select Property's chief executive Adam Price added: "Birmingham continues to lead º£½ÇÊÓƵ rental growth forecasts in no small part thanks to its 20-year city centre masterplan, outstanding transport links and its established and flourishing cultural offer.
"With the city's population set to grow by 25 per cent by 2040, Edition represents a standout opportunity for investors, placing residents at the heart of a scheme that will also benefit from substantial future public and private investment into Birmingham's iconic historical centre."
