A stalwart of Birmingham's property industry is starting a new chapter after nearly four decades with his previous employer.
Carl Potter has joined agency CBRE to head up its regional development team covering the Midlands and South.
The move across Birmingham's business district comes after 39 years with rival consultancy Avison Young where he has been national head of office agency, managing director of the Birmingham office and chairman of the º£½ÇÊÓÆµ executive committee.
He has also chaired the Midlands British Council for Offices committee and judging panel and currently sits on the Urban Land Institute Midlands committee.
Mr Potter has advised clients across the Midlands on transactions relating to some of the region's highest-profile developments.
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These include the Birmingham Health and Innovation Campus in Selly Oak, the vast Peddimore logistics project near Sutton Coldfield and Birmingham City University's Perry Barr campus post Commonwealth Games.
He also acted as project director at Arden Cross, the £3.2 billion regeneration project which is aiming to maximise the benefits of the new HS2 Interchange station coming to Solihull.
At Avison Young, he led the company's higher education, science park and life sciences initiatives, providing development and transactional advice both to university clients and across the majority of the region's science parks.
Mr Potter will join Laura Loftus, James Carey - both former colleagues at Avison Young - Jack Jones and Jess Tovey in CBRE's Birmingham development team.
He said: "At Avison Young, we built a highly skilled team and an enviable track record of advising clients across many high growth sectors, particularly focusing on joint venture development, delivery strategies and regeneration projects.
"The opportunity to elevate this through CBRE's existing capabilities and international network provided a compelling rationale for the move."
Head of CBRE's Birmingham office Will Ventham added: "Carl has an enviable track record and his move here is a massive coup.
"We are hugely excited by the prospect of building further upon our leading advisory and consultancy teams locally.
"Carl shares CBRE's ambition to act as the enabler for strategic real estate partnerships, particularly between the public, private and higher education sectors, leveraging the generational opportunity for growth we are seeing across the Midlands region."